Hydrate Well

Drink plenty of water while you are in the booth. Having dry mouth when you are trying to hold lengthy conversations is not good.

I don't mean you should have bottles of water sitting on the counters, just hide them in the plants or under the counter.

This also gives you a chance to walk to the bathroom and do a little networking on the way.

Another idea is to offer small bottles of water as a booth giveaway. These are readily available through any number of promotional companies.

Scaling Back in a Tough Economy

It might seem like an easy decision to cut trade show exhibiting and attendance to save money in a tough economy.


Scaling back a little in general is a good idea, but to totally cut all events is the last thing your company should be considering. The reasons for this follow:

1. If you are exhibiting and attending the appropriate events, you will have a list of potential customers and leads from which to draw to help your company remain viable.


2. Your company will be viewed as unstable and exiting the market and then will have to "re-enter" and possibly explain your exit and subsequent return to potential clients.


3. A trade show is the easiest and best place to research potential vendors, investigate the value of new technology, as well as keep up with what the competition is releasing.

The total return on investment of any event is measured not only by the amount of total sale but also by the information gathered.