Drink plenty of water while you are in the booth. Having dry mouth when you are trying to hold lengthy conversations is not good.
I don't mean you should have bottles of water sitting on the counters, just hide them in the plants or under the counter.
This also gives you a chance to walk to the bathroom and do a little networking on the way.
Another idea is to offer small bottles of water as a booth giveaway. These are readily available through any number of promotional companies.
Thursday, May 28, 2009
Tuesday, May 12, 2009
Scaling Back in a Tough Economy
It might seem like an easy decision to cut trade show exhibiting and attendance to save money in a tough economy.
Scaling back a little in general is a good idea, but to totally cut all events is the last thing your company should be considering. The reasons for this follow:
Scaling back a little in general is a good idea, but to totally cut all events is the last thing your company should be considering. The reasons for this follow:
- If you are exhibiting and attending the appropriate events, you will have a list of potential customers and leads from which to draw to help your company remain viable.
- Your company will be viewed as unstable and exiting the market and then will have to "re-enter" and possibly explain your exit and subsequent return to potential clients.
- A trade show is the easiest and best place to research potential vendors, investigate the value of new technology, as well as keep up with what the competition is releasing.
The total return on investment of any event is measured not only by the amount of total sale but also by the information gathered.
Tuesday, April 21, 2009
Trade Show Valet
Trade Show Valet - Trade Show Management Services
Many companies know that if they do not attend a trade show their customers will wonder about the health of their company. These companies need to be present at a trade show not only in order to dispel this myth but also to acquire leads for future sales.
We will develop a simple trade show plan to maximize the value of your trade show. This step by step roadmap will include pre-show marketing, show preparation and post-show follow up.
If your company cannot afford the time it takes to negotiate a better booth cost, order all the booth amenities, promote the trade show prior to and conduct initial follow up after the event, 3 Notch can help.
For more information, download our brochure or contact us to start planning for your next trade show. To help you get started, we'll send you our Trade Show Planning Guide. Just ask!
Many companies know that if they do not attend a trade show their customers will wonder about the health of their company. These companies need to be present at a trade show not only in order to dispel this myth but also to acquire leads for future sales.
We will develop a simple trade show plan to maximize the value of your trade show. This step by step roadmap will include pre-show marketing, show preparation and post-show follow up.
If your company cannot afford the time it takes to negotiate a better booth cost, order all the booth amenities, promote the trade show prior to and conduct initial follow up after the event, 3 Notch can help.
For more information, download our brochure or contact us to start planning for your next trade show. To help you get started, we'll send you our Trade Show Planning Guide. Just ask!
No phones in Superman's Booth
Okay, we all know it is tough to take time out of your busy work schedule to work an event, but taking the cell phones out of the booth really pays off. I'm not saying leave the cell phone in the hotel room because in this day and age, you really do need to be connected to the office and home. I am just suggesting that if you make sure the booth is covered, then step away from the booth and take the call you really will be super human. This will accomplish several things, it makes it easier for you to hear once you leave the show floor, it demonstrates the importance to the caller and it signals event attendees that you are currently unavailable. If you have no one else to staff the booth, you must ignore the call and return it when booth relief is available. It is rare that someone will enter a booth if the staff is engaged in a phone conversation or checking e-mail.
Monday, April 13, 2009
Who we are
Who is 3 Notch? 3 Notch is a marketing consulting company specializing in industrial marketing. We're based in Charlottesville, VA and have been involved in marketing at various industrial companies for a number of years. We've noticed that trade shows are a sort of gray area in many companies, being neither purely marketing nor purely sales, so exhibitors don't always know what to do at shows to get the most out of them. We decided to help. Our job is to fill that gap and help companies succeed at trade shows. Shows cost money and nobody wants to waste money. We ensure that you don't.
The name "3 Notch" comes from the 3 Notch'd or 3 Notched Road, which ran through Charlottesville and into the Shenandoah Valley. The name comes from 3 notches that were cut into the trees to blaze the trail way back when. The 3 Notched Road still exists, in the form of US 250 going out to Crozet.
P.S. We also do technical consulting and technical writing on network communications protocols, should you have a need for that!
The name "3 Notch" comes from the 3 Notch'd or 3 Notched Road, which ran through Charlottesville and into the Shenandoah Valley. The name comes from 3 notches that were cut into the trees to blaze the trail way back when. The 3 Notched Road still exists, in the form of US 250 going out to Crozet.
P.S. We also do technical consulting and technical writing on network communications protocols, should you have a need for that!
Thursday, April 2, 2009
Put on Your Happy Face
If you are staffing any event booth, a smile goes a long way.
Think about this. Would you stop at a booth that had someone scowling that did not look like they wanted to be there? Or would you rather stop at a booth that had someone with a nice smile and cheerful attitude? You will find that you get more smiles back and people are more likely to stop and "chat".
Many shows span multiple days. The longer the show, the more difficult it gets to put on a happy face. Just think of the customer and that the other exhibitors are feeling the fatigue also. If you are the only smile in a sea of grimaces, you will see results.
Think about this. Would you stop at a booth that had someone scowling that did not look like they wanted to be there? Or would you rather stop at a booth that had someone with a nice smile and cheerful attitude? You will find that you get more smiles back and people are more likely to stop and "chat".
Many shows span multiple days. The longer the show, the more difficult it gets to put on a happy face. Just think of the customer and that the other exhibitors are feeling the fatigue also. If you are the only smile in a sea of grimaces, you will see results.
Setting Goals
The spring trade show season is upon us, sending marketing and salespeople and engineers on trips to shows in locations chosen more for their proximity to industry than scenic or tourism value. I've yet to see an industrial trade show in, say, the Bahamas in February.
As you get ready for trade show season, do you know why you're going? Is it leads? How many? Do you want to identify potential business partners? How many and in what areas? Are you going to do research on the competition, promote a new product, meet existing customers, close business deals? Or is the purpose of show attendance primarily to keep your company in view of customers?
You can't measure the success of a show if you don't know what you want to get out of it. With the economy in the state it's in, you need to justify the cost of show attendance and to do that, you need to know if you met your goals. You don't necessarily need to do anything formal, but you do need to write down somewhere what you want to get out of the show. Get specific. If you want to get leads, say so, and then say how many. "10 solid leads per day" is a better goal than "get leads".
As you get ready for trade show season, do you know why you're going? Is it leads? How many? Do you want to identify potential business partners? How many and in what areas? Are you going to do research on the competition, promote a new product, meet existing customers, close business deals? Or is the purpose of show attendance primarily to keep your company in view of customers?
You can't measure the success of a show if you don't know what you want to get out of it. With the economy in the state it's in, you need to justify the cost of show attendance and to do that, you need to know if you met your goals. You don't necessarily need to do anything formal, but you do need to write down somewhere what you want to get out of the show. Get specific. If you want to get leads, say so, and then say how many. "10 solid leads per day" is a better goal than "get leads".
Subscribe to:
Posts (Atom)
Posts
